Article / Updated 03-26-2016
Focusing only on finances misses the point of customer experience. This view that only finances matter, often referred to as “short-termism,” was the subject of an article in the Washington Post by journalist Neil Irwin, titled “How the Cult of Shareholder Value Wrecked American Business.” Irwin writes:
The imperative to boost near-term profits and share prices is a self-reinforcing cycle in which corporate time horizons have become shorter and shorter .