Barbara Assadi

Barbara Assadi is the co-founder and principal of BayCreative, a researchbased advertising and marketing services firm in San Francisco. In that capacity, she manages marketing and creative content for client companies. Previously, she was marketing programs manager and editor-in-chief of Oracle Corporation’s Web site and managing editor at Quark, Inc. Barbara has collaborated with coauthor Galen Gruman on several other books on publishing software and has been a contributor to Oracle Magazine, Macworld, Publish, and InfoWorld. She has edited software books for Adobe Systems and Peachpit Press and has taught university-level courses on publishing topics. Galen Gruman is the principal at The Zango Group, an editorial and marketing consulting firm, and senior editorial associate at BayCreative, as well as editorial director at EmergeMedia, publisher of IT Wireless. Currently a frequent contributor to SBS Digital Design, CIO, and InfoWorld, he has also been editor of Macworld and M-Business, executive editor of Upside, West Coast bureau chief of Computerworld, and vice president of content for ThirdAge.com. He is coauthor of 18 other books on desktop publishing, most with Barbara Assadi. Gruman led one of the first successful conversions of a national magazine to desktop publishing in 1986 and has covered publishing technology since then for several publications, including the trade weekly InfoWorld, for which he began writing in 1986, Macworld, whose staff he joined in 1991, and most recently SBS Digital Design.