Andrea Vahl

There are good marketing reasons to have a Facebook profile with the Follow button activated. If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!Here’s how to turn on the Follow button on your personal profile: Click the down arrow in the upper-right corner of Facebook.

When you have a Facebook business page, you have two separate profiles with Facebook: your personal profile and your business page profile. Each profile allows you to view Facebook, post status updates, and comment on other posts. But depending on which profile you’re using, you show up as either your personal profile (you) or your business page profile.

It’s easy to cancel your business’s Facebook Event if you need to. Keep in mind that you can edit the Event information if you need to. However, Facebook is aware that sometimes the unexpected happens and your event needs to be cancelled. If you accidentally created multiple events or need to cancel an event, however, follow these steps:Go to your event by clicking the Events tab below your Cover photo.

Advertising an external website differs slightly from advertising something internal to Facebook, in that you choose your own title — and you need to upload a picture. To get started, log into Facebook as your personal Profile, and take the following steps:Go to www.facebook.com/advertising.www.facebook.com/advertising.

Facebook has a set of apps built for Pages that you can use in your marketing campaign: Photos, Events, Notes, and Video. These apps are available as soon as you create a Page, but they may not show up in the featured app space. You need to add them first. Here’s how to do that: Go to your Admin Panel, and click Edit Page.

You can add an Admin to your Facebook Ads account so that someone else can have access to the ad campaigns (General User) or access to the Ad Reports alone (Reports Only). This setting can be helpful if you want someone else to be able to change your ads, manage your campaign, or just view the reports. To add an Admin, follow these steps:Log in to your Facebook account as your personal Profile.

Web pages now commonly feature a Facebook icon. In fact, a website without one seems to be missing something. You eventually want to integrate everything Facebook has to offer with your website. A simple first step is to connect your website to Facebook. Putting a linked Facebook icon on your website or blog is very easy.

If you’re becoming a Facebook Ads power user, you may want to enable the Power Editor to market so that you can have more control of your campaigns from one access point. The Power Editor makes it easy to create, edit, and manage ads and campaigns in bulk, even across a large number of different ad accounts. The Power Editor is also a way to access the Facebook Ads API to create ads such as Sponsored search discussed earlier in this chapter.

The following steps create code for a Like button on your Facebook business page. We’re not going to go into the deeper development of code with Open Graph Tags, which would provide you additional analytic data from liking activity. In fact, we’re going to go through only what Facebook calls Step One: Go to http://developers.