Andrea Vahl

There are good marketing reasons to have a Facebook profile with the Follow button activated. If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!Here’s how to turn on the Follow button on your personal profile: Click the down arrow in the upper-right corner of Facebook.

When you have a Facebook business page, you have two separate profiles with Facebook: your personal profile and your business page profile. Each profile allows you to view Facebook, post status updates, and comment on other posts. But depending on which profile you’re using, you show up as either your personal profile (you) or your business page profile.

It’s easy to cancel your business’s Facebook Event if you need to. Keep in mind that you can edit the Event information if you need to. However, Facebook is aware that sometimes the unexpected happens and your event needs to be cancelled. If you accidentally created multiple events or need to cancel an event, however, follow these steps:Go to your event by clicking the Events tab below your Cover photo.

Advertising an external website differs slightly from advertising something internal to Facebook, in that you choose your own title — and you need to upload a picture. To get started, log into Facebook as your personal Profile, and take the following steps:Go to www.facebook.com/advertising.www.facebook.com/advertising.

Facebook has a set of apps built for Pages that you can use in your marketing campaign: Photos, Events, Notes, and Video. These apps are available as soon as you create a Page, but they may not show up in the featured app space. You need to add them first. Here’s how to do that: Go to your Admin Panel, and click Edit Page.

You can add an Admin to your Facebook Ads account so that someone else can have access to the ad campaigns (General User) or access to the Ad Reports alone (Reports Only). This setting can be helpful if you want someone else to be able to change your ads, manage your campaign, or just view the reports. To add an Admin, follow these steps:Log in to your Facebook account as your personal Profile.

When you create a new Facebook Page for your business, Facebook defaults it as published! Yikes! You may want to unpublish your Page to the public, so you can continue to work on it privately until you have it just the way you want it before opening it back up to the public. Just look for the Edit Page button on Facebook, and then follow these simple steps: Click the Edit Page button.

One of the new features that Facebook has rolled out to both a personal and business Page is the ability to add a Milestone to the Timeline. This means you can add a status update and date it for anytime in the past. Those of you who like to think ahead, be aware, you can’t add a Milestone to a future date! The tips for creating engagement are the same for Milestones as they are for regular posts.

If you have a bricks-and-mortar store, you need to claim your Places Page as it shows up in mobile Facebook. Then you have the opportunity to merge your Places information with your official business Page on Facebook. A good process would be to create your Official Business Page first and then go and claim your Places Page.