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Entrepreneurs: How to Screen Business Ideas Quickly

Updated
2016-03-26 21:55:45
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Funding a New Business For Dummies
Cover of Funding a New Business for Dummies book with woman holding an Open sign.
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Funding a New Business For Dummies
Cover of Funding a New Business for Dummies book with woman holding an Open sign.Explore Book
Buy NowSubscribe on Perlego

Entrepreneurs develop business ideas all the time, but how do you know when to pursue one further? Some entrepreneurs have a hard time screening product ideas, but you can do it very quickly by answering a few simple questions. You’re on the right track if you answer "Yes" to the first three questions and very positively to the final two:

  1. Am I excited about this idea or opportunity?

  2. Do others also think it’s a great idea?

  3. Are there people willing to pay for what I’m offering?

  4. Why am I the person to make this happen?

  5. Why should I go forward with this idea or opportunity now?

About This Article

This article is from the book: 

About the book author:

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies and eBusiness Technology Kit For Dummies.