Stock Investing For Dummies
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Before you invest in a company’s stock, get a hold of its annual report and search out the following information. This data will let you know if a company’s stock is worth investing in.

  • Cash flow: The company should be a cash generator.

  • Debt: The number should be lower than, or about the same as, the previous year’s.

  • Earnings: The bottom line should be higher than the previous year’s.

  • Equity: The number should be higher than the previous year’s.

  • Sales: This top-line number should be higher than the previous year’s.

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Paul Mladjenovic is a renowned certified financial planner and investing consultant. He has authored six editions of the bestselling Stock Investing For Dummies and is frequently interviewed by media outlets including MarketWatch, Kitco, OANN, and more.

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