Pop-Up Business For Dummies
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Finding a pop up venue can be great fun; you get to explore your local area and spot all sorts of spaces you’ve never noticed before.

  • Does a local space particularly match your pop up? Sometimes, a particular building or a public space seems ideal for a project. The perfect space increases customer interest, brings the media along and ensures your pop up is talked about after it’s closed.

  • Where would your pop up have the biggest visual impact? Sometimes you want your pop up to scream your brand from the rooftops; maybe literally. Look for places where your pop up can stand out, grab the attention of passers-by, get media attention and be remembered.

  • Does a pop up put your brand right in front of your target audience? If you’re selling to a target audience, put your pop up right in front of them. Maybe the guy selling coffee from a van outside the train station is the pop up king.

  • If your pop up has an ethical angle, does a particular venue match it? Lots of pop ups are about more than simply selling something; and many highlight a particular issue or debate. Finding the right venue helps to make the point.

About This Article

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About the book author:

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

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