Marketing is the process through which you win and keep customers. Marketing covers all the steps that tailor your products, messages, distribution, online presence, sales presentations, customer service, and other business actions to match the desires of your most important small business asset: your customer. Following is an overview of information that every small business marketer needs to know.
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Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies.
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