Launching & Building a Brand For Dummies book cover

Launching & Building a Brand For Dummies

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Published: January 6, 2022

Overview

Create a strong brand DNA—and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.

  • Stand out on social media
  • Create viral campaigns
  • Build on Customer Loyalty and LongevityDeal with the competition

Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Create a strong brand DNA—and watch it grow

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting

a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
  • Stand out on social media
  • Create viral campaigns
  • Build on Customer Loyalty and LongevityDeal with the competition

Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Launching and Building a Brand For Dummies Cheat Sheet

The thought of building and launching a brand can send any budding entrepreneur into a panic. Where do you begin with such a formidable task? How do you build marketplace momentum? How do you extend your brand’s reach and increase awareness of it? How do you protect it from threats — external and internal? And when you finally achieve some degree of success, how do you reach the next level? In Launching and Building a Brand For Dummies, I answer all of those questions and more. This Cheat Sheet highlights a small sample of what’s included in the book while getting you up to speed in a hurry on a few key branding topics.