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Articles & Books From Stu Seltzer
Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators.
Cheat Sheet / Updated 05-08-2025
When you’re ready to get into brand licensing, you can benefit from some inside knowledge of how the business of licensing works. The goal of this cheat sheet is to provide you with a basic understanding of brand licensing’s key elements.Things to know about a brand licensing deal ahead of timeFinding the right brand license to help you sell more products means doing research on the brand licensing marketplace.
