“Our OpenStack for Dummies book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”
– Orla Power, Head of Marketing, vScaler

Case Study: vScaler

Key Objectives

  • Brand Awareness. As a startup, it’s important to continually ‘make noise’ in the industry. Our OpenStack For Dummies book is a great asset as it’s content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler.
  • Lead Gen. To date, our OpenStack for Dummies campaign has been our biggest success in terms of lead generation.
  • Leveraging open source technology. vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family.

How were the assets used?

  • Distributed physically at technology conferences and events.
  • Distributed by sales people in face-to-face meetings.
  • Distributed digitally by means of a sign up form on the website.

What results did you see?

Our OpenStack for Dummies email campaign has a higher than average click through rate of 13% and has generated multiple sales opportunities.

How have your customers reacted to the book and what feedback have they shared with you?

Our books are the first items of merchandise to go at any events we exhibit at!