“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”
–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

Key objectives:

  • Increase awareness of Content Intelligence and THRON brand thanks to the proven authority of For Dummies books
  • Become recognized experts on Content Intelligence thanks to the easy way to explain difficult things that characterizes the For Dummies books
  • Find new companies interested in our Intelligent DAM

How were the assets used?

  • Free e-book to download from our websites to inform and develop people on CI
  • Free promotional materials for events to widen the audience and make them aware of the topic
  • Gift for our clients and THRON employees to strengthen engagement

What results did you see?

  • 8,000 ebooks downloaded
  • 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!