Key Objective

Leverage trusted Dummies brand to generate leads

How were the assets used?

  1. Provided to regions for inclusion in ‘nurture’ programs
  2. Utilized in search campaigns
  3. Promoted via oracle.com solution/product pages
  4. Banner ads promoting content
  5. Outreach via emails

What result did you see?

It was the highest performing and most translated asset in the Cloud Strategic initiative asset inventory.