“The Employer Branding For Dummies e-book, available on our website, has helped us stand out as subject-matter experts, not only among current Glassdoor users, but also within the marketing and HR spaces as a whole. Of all the vendors I’ve worked with, Wiley has been one of the best, a true partner to help every step of the way.”
–Alicia Garibaldi, Product Marketing Manager, Glassdoor

Key Objectives

  1. Create a simplified business to business resource to help marketers, recruiters, and HR professionals develop a compelling employer brand
  2. Solidify Glassdoor as a topic expert in this category

How were the assets used?

  1. Glassdoor was able to deliver a global lead generation campaign that included videos, webinars, emails, blog posts, social posts, and press releases all from a single resource
  2. Used the Dummies Man costume to attract additional attention at trade shows where the book was distributed.
    Provided to regions for inclusion in ‘nurture’ programs

What results did you see?

  1. It was the top performing Glassdoor ebook out of 15 ebooks for the two years we used it.
  2. It contributed 27% of all content leads and 48% of all closed revenues out of the 15 ebooks.
  3. The supporting webinar closed 2 deals with additional ones in the pipeline.
  4. Employer Branding For Dummies won Demand Gen Report’s Killer Content Award at their annual B2B Content2Conversion Conference.