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Social Media Marketing eLearning Kit For Dummies (1118119150) cover image

Social Media Marketing eLearning Kit For Dummies

ISBN: 978-1-118-11915-0
E-book
304 pages
February 2012
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Introduction 1

Lesson 1: Getting Started with Social Media Marketing 7

Lesson 2: Creating Your Strategic Marketing and Management Plan 35

Lesson 3: Social Media Marketing on Twitter 67

Lesson 4: Social Media Marketing on Facebook 109

Lesson 5: Social Media Marketing on LinkedIn 141

Lesson 6: Social Media Marketing on YouTube 179

Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223

Lesson 8: Analysis and Calculation: Figuring Your Social ROI 247

About the CD 271

Index 275

End-User License Agreement 291

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