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Competitive Intelligence For Dummies (1118451023) cover image

Competitive Intelligence For Dummies

ISBN: 978-1-118-45102-1
384 pages
July 2013
US $26.99 Add to Cart

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Introduction 1

Part I: Brushing Up on the Basics 5

Chapter 1: Gaining Information Advantage 7

Chapter 2: Getting Started with CI 29

Chapter 3: Doing Competitive Intelligence on a Low Budget 49

Chapter 4: Addressing Legal and Ethical Issues 63

Part II: Gathering, Confirming, and Organizing Relevant Data 79

Chapter 5: Gathering Intelligence from Internal Resources 81

Chapter 6: Exploring External Sources for Valuable CI Information 99

Chapter 7: Tapping the Power of Experts and Expert Panels 125

Chapter 8: Tuning In to the Silent Conversation with Intuitive Listening 141

Chapter 9: Validating and Organizing Data for Analysis 159

Part III: Turning Data into Meaningful Intelligence 175

Chapter 10: Intelligence Analysis 101 177

Chapter 11: Applying Advanced Intelligence Analysis Techniques 195

Chapter 12: Profi ling the Competitor CEO 217

Chapter 13: Creating Competitor Profiles 233

Chapter 14: Spotting and Forecasting Industry Trends 249

Part IV: Getting Support for Intelligence Dissemination and Implementation 265

Chapter 15: Overcoming Barriers to Change 267

Chapter 16: Shepherding CI Information through Your Organization 285

Chapter 17: Perfecting and Promoting CI 299

Chapter 18: Defending against Competitor Intelligence 315

Part V: The Part of Tens  325

Chapter 19: Ten Questions to Help You Assess CI's Effectiveness 327

Chapter 20: Ten Actions a CEO Can Take to Bolster CI's Impact 333

Chapter 21: Ten Signs Your Organization Is in Trouble 339

Index 345

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