A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
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Conquer your public speaking jitters and deliver a dynamite speech
Anxious about public speaking? Have no fear! Use this friendly guide as your personal arsenal of tools to overcome stage fright and build a rapport with your audience. From researching your topic and preparing the room to crafting a riveting address, these savvy tips will help you deliver a masterful presentation.
The Dummies Way
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Quality Control For Dummies is the straightforward, easy guide to improving your company’s quality. It covers all of today’s available options ... Read More
Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going.
Packed with new and updated information, Reading Financial Reports For Dummies, 3rd Edition gives you a quick but clear introduction to financial reports–and how to decipher the information in them. ... Read More
With proper electronic data management, your business can lower costs, improve efficiency, eliminate duplication, and be protected in the event of a lawsuit. This book provides an overview of records management solutions and implementation strategies in plain, non-technical English. Step-by-step instructions show you how to begin managing records and information and how to maintain the ... Read More
In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful ... Read More
If you belong to any type of organization—from school board to garden club to bowling league to trade association—chances are this book can save you many boring meeting minutes. This friendly guide translates Robert's Rules of Order, the essential guide for conducting meetings of all types, into principles you can understand and apply the next time "Billy Bully" tries to dominate the discussion or ... Read More
All the tools you need to start and run a profitable B&B
Do you dream of owning a B&B? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan and finding the right location to handling situations you will encounter as an innkeeper. You'll make your guests feel at home, keep your inn in tip-top shape, and ensure your long-term success! ... Read More
A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long-standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity. With lower start-up costs than traditional "store front" restaurants, food trucks offer a unique opportunity to entrepreneurs in a business climate where credit is ... Read More
Millions of Americans dream of owning and running their own restaurant because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all ... Read More
Running Great Workshops & Meetings For Dummiesdelivers the tools managers need to facilitate engaging and rewarding group sessions. Who hasn’t walked away from a training session (or meeting) feeling as if the entire session could have been summarized in 10 minutes? We can help you avoid being the source of such frustration. Regardless of the type of workshop, meeting, or group session you’re running, this title provides you with the information you ... Read More
In plain English, this completely reliable handbook walks you through the new and revised SOX laws, introduces ... Read More
As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale ... Read More
The world's largest and most profitable companies—including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola—have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over the past decade, over ... Read More
In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.
This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations ... Read More
How to create a profitable, sustainable business developing and marketing iPhone apps
iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.
Starting an iPhone Application Business For Dummiesprovides clear, reliable business information to help developers and entrepreneurs create a profitable ... Read More
Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future ... Read More
In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the ... Read More
To be an effective mediator, it's essential to possess the ability to take control of animated situations, offer advice, and facilitate discussionall the while remaining neutral without formulating biased judgment. Success as a Mediator For Dummies helps you acquire these attributes and much more.
Aspiring mediators will learn the importance of upholding an honorable reputation, the ... Read More
Are you worried about losing your job? Are you retired but forced to re-enter the workforce to keep up with the rising cost of living? Do you find yourself lucky to have a job at all, no matter how difficult or unpleasant the environment may be? Thriving in the Workplace All-In-One For Dummies gives people of all ages, in any job, and in any type of workplace the information, tips, and advice ... Read More