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By Shiv Singh, Stephanie Diamond

As a social marketer, it is important to create boards that encourage customers to follow your brand and find out more. Try to focus on things that are specific to what makes your brand unique, rather than creating random, generic boards.

To create a board, take these steps:

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1Click the Add+ link located in the top-right corner of the Pinterest site.

The Add box appears with three options: Add a Pin, Upload a Pin, and Create a Board.

2Click the Create a Board button.

The Create a Board box appears.

3Fill in the Board Name text box.

Chose a name that will describe what your board is about, but in a way that catches the eye so other pinners will want to learn more.

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4Select an option from the Board Category drop-down list.

Your category options range from Architecture to Photography, from Art to Wedding & Events. Choose the one most representative of your board and your brand. You can also choose Other if you don’t see a suitable category on the menu. Do your best to choose a descriptive category, however. You want to be as specific as possible to catch the attention of people who are searching on Pinterest.

5Determine who can pin to the board.

If you want to be the only pinner, don’t change a thing. If you want to invite other people you follow on Pinterest to add pins to this board, click in the Add Another Pinner text box and start typing a person you want to invite to the board. Click the Add button. Repeat to invite more people.

A collaborative board is a wonderful way to find out how others see your brand or niche and to get people excited about what you do.

6Click the Create Board button.

You arrive at your newly created, and sadly empty, board. Go add some pins!