Top Marketing Tips for Businesses on a Low Budget
Most small-business owners, especially those starting out, don’t have lots of money to spend on marketing. While the old adage — you need to spend money to make money — is true, you can still generate new business without having to dole out big bucks. Try a few of these tactics for a start:
Focus on relationship-building marketing strategies such as networking, building alliances with other businesses, and calling old customers, friends and people you once worked with.
Find people who are prepared to help you with marketing on a commission basis or a uni student who’s studying marketing and might need some hands-on experience.
Develop a marketing mastermind group with other small-business owners for the purpose of sharing low-cost marketing ideas and referring each other business.
Sharpen your own online marketing skills and learn how to use Google AdWords and write blogs, and market yourself on the social media sites.
Promote your business on free online directories and publish your articles on other websites with links to your site.
Don’t jump straight into low-cost (or no-cost) tactics without getting the basics right first — plan your marketing strategy, understand your target market and polish up your product.