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Top Marketing Tips for Businesses on a Low Budget

Part of the Marketing Your Small Business For Dummies Cheat Sheet

Most small-business owners, especially those starting out, don’t have lots of money to spend on marketing. While the old adage — you need to spend money to make money — is true, you can still generate new business without having to dole out big bucks. Try a few of these tactics for a start:

  • Focus on relationship-building marketing strategies such as networking, building alliances with other businesses, and calling old customers, friends and people you once worked with.

  • Find people who are prepared to help you with marketing on a commission basis or a uni student who’s studying marketing and might need some hands-on experience.

  • Develop a marketing mastermind group with other small-business owners for the purpose of sharing low-cost marketing ideas and referring each other business.

  • Sharpen your own online marketing skills and learn how to use Google AdWords and write blogs, and market yourself on the social media sites.

  • Promote your business on free online directories and publish your articles on other websites with links to your site.

Don’t jump straight into low-cost (or no-cost) tactics without getting the basics right first — plan your marketing strategy, understand your target market and polish up your product.

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