How to Use Apps on Your Facebook Business Page

On your Facebook Business page, you see four pictures under the cover photo. These pictures depict apps installed on the page to enhance its functionality. You can have many apps installed on your business page: a newsletter sign-up, a contact form, links to downloadable content, custom applications… the options are endless.

Facebook displays apps in rows of four, and by default only the first row is displayed. Users can click the small number at the end of the row to expand the apps box to show more rows of apps (up to 12).

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As the admin of a business page, you can see all your apps when you expand the apps box — you aren’t limited to seeing the top 12.

You can choose the order in which your apps are displayed. The only exception is that the Photos app must always appear first.

The Photos app is populated by the images you upload to your business page and photo albums.

You can also create and display your own images for each app.

When you click an app, you go to a new page with that app’s functionality. For example, if you click a newsletter sign-up app, you leave the business page and end up on a page with the newsletter sign-up form.

As you design your application landing page, it’s helpful to know that the page is 810 pixels wide. That’s a lot of screen real estate, and you can create some snazzy stuff with third-party application builders such as ShortStack, North Social, and Tabsite.

Changing the order of displayed apps

You can change the order in which your apps are displayed. The only exception is that the Photos app must always appear first; you can’t move it. That means you really have space to showcase only three apps on the first row of apps under your cover photo. It’s a good idea to showcase your most important apps in the first row of displayed apps so they aren’t overlooked.

To change the order of your displayed apps, follow these instructions:

  1. Navigate to your business page and click the arrow to see the full list of apps.

  2. Move your cursor over the app you want to change and click the pencil icon that appears.

  3. Choose Swap Position With, and then select the app with which you want to swap positions.

    The apps swap positions. You can continue to tweak the order of your apps until you’re satisfied.

Using your own images for displayed apps

You can also create and display your own images for each app. To do that, you need to create an image that is 111 pixels wide by 74 pixels tall. These images need to catch people’s attention and have a clear call to action.

For example, if you want people to sign up for your newsletter, create an image that reads Join Our Newsletter! We’re sure you can come up with many creative ideas for customized application images.

When you have your image ready to install, follow these steps:

  1. Navigate to your business page and click the arrow to expose a full list of your apps.

  2. Move your cursor over the app you want to edit and click the pencil icon that appears.

  3. Choose Edit Settings from the list.

    A dialog box appears with several options.

  4. Click the Change link next to Custom Tab Image.

    The Upload a Custom Image page appears.

  5. Hover your cursor over the existing image, and click the Edit link that appears.

  6. Click Choose File and select an image from your computer.

    The image must be 111 x 74 pixels and will become the thumbnail for your custom page app. After you choose the image, it is uploaded and the screen updates.

  7. Close the browser window.

    Your page opens in another window.

Choosing highlighted apps

Highlighted apps are the top four page tabs that appear below the cover photo on the right side. These apps are built in to all pages by Facebook, such as a map to your location or the number of Likes your page has.

You can also put up to three custom page tabs in this area. To do so, click the down arrow to the right of the Highlighted Apps area (the row containing Photos, Likes, Map, and so on) to reveal other applications or available spaces.

Click the plus sign at the top-right corner of any blank area to add an application to your list. Only the top three appear at first glance on your business page. Users have to click the down arrow to reveal all the other applications you've installed on your business page.

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Photos is always the first app on your Highlighted Apps. You can’t move this one. All your latest photo uploads are here, with the most recent one displayed in the box. Upload great photos that people will want to click!

When you can see all the applications on your business page, hover your mouse cursor over the top right, and you see a pencil icon, indicating that you can edit the application. Click the pencil icon to edit the settings as follows:

  • Remove the app from your favorites.

  • Swap its position with another application (the top three are visible on landing on your business page).

  • Link to This Tab links the tab to the page tab.

  • Uninstall the application.

  • Edit the application’s settings.

Editing the settings allows you to change the name of the application, as well as change the image that appears on your business page. The image acts like a button that leads to the page tab from your business page.

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