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How to Track and Observe Site Activity with Squarespace

Tracking the activity on your website through Squarespace can help you to attract more visitors by learning what content attracts readers. Everything from how visitors make it to your site to what is the most popular content can help you to draw more visitors.

How to find where visitors come from

Who’s linking to your site? Knowing where people are coming from to get to your site can help you learn a little bit more about your site visitors. And if you promote your site on other websites, you can see whether your efforts are paying off.

The Referrers area of Activity helps you find the top referring websites sending visitors to your pages. At the top of the page is a pie chart, with the total number of page views below the pie chart. Hover your cursor over the pie chart slices to highlight one of the top ten referrers in the list to the right of the pie chart.

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The referrers display their percentage of page views by visitors they sent to your site in a given time period. Above the pie chart you can click one of five time period options: 1 Day, 2 Days, 3 Days, Week, and Month.

Below the pie chart and the top ten referrers is a detailed list of all the referrers in the selected time period. The first ten referrers will be the same as the referrers in the pie chart. Click one of the referrers in this list to reveal the URL of the web page that sent visitors to your site.

How to track your popular content

Wouldn’t it be nice to know what content on your site is the most popular? That knowledge could help you make decisions about the type of content you put on your site. For example, if you found out that your most popular content was about guinea pigs and not hamsters, you would know that writing more blog posts about guinea pigs might increase your traffic.

The Popular Content area of Activity is where you can discover your site's most popular content. At the top of the Popular Content page is a pie chart, with the total number of page views that the pie represents below the chart.

As you hover your cursor over a slice in the pie, one of the top ten popular pages on your site will be highlighted to the right of the pie.

You can change the time period for the data represented by selecting one of five options at the top of the page: 1 Day, 2 Days, 3 Days, Week, and Month.

Below the pie chart and the top ten popular pages is a detailed list of all the popular pages and the number of visits those pages received on your site in the specified time period. The first ten pages will be the same as the pages in the pie chart and top ten list to the right of the pie chart.

How to find out how visitors search for you

In the Traffic Overview area of Activity, you can find out which search engines, called robots, are coming to your site and indexing your pages. Search engines index your pages for use in answering search queries. Squarespace can share with you the search queries that people use to find your site.

In the Search Queries area of Activity, you can discover the most popular search terms that get visitors to your site. Just like the Referrers and Popular Content areas of Activity, the Search Queries area has a pie chart divided into slices.

Hover your cursor over a slice to highlight one of the top ten search terms used to find your site in a search engine. The total number of page views that the pie represents is below the pie chart.

You can change the time period for the data represented by selecting one of five options at the top of the page. Below the pie chart is a detailed list of all the search terms and the number of page views those search queries sent to your site in the time period you set. To the right of a search term in the list is the referring search engine.

How to get the details of site visitors

The Detailed Activity area of Activity displays a list of all the activity on your site. This information can be helpful to determine when pages were accessed. The following information is collected:

  • Date and time: The date and time of the activity

  • Visitor: The IP address where the visitor is located

  • Page title: The page on your site where the activity took place

  • Country: The originating country where the IP address is tracked to

  • Referrer: The web page that referred the visitor to your site

  • Browser and operating system: Detailed browser and operating system information

Initially, all you see is the date and time, the visitor’s IP address, and the page they were visiting. To see additional information, click one of the visits in the list. If you want to see even more activity, click the Load More button at the bottom of the page.

You can also search for specific activity on your site. At the top right of the Detailed Activity area, click the magnifying glass icon to open a search dialog box. You can filter the search results with the following criteria:

  • Visitor: The IP address of the visitor you are searching

  • Activity: The page title visited on your site

  • Referrer: The web page that sent a visitor to your site

  • Date: Adjust the before and after dates to specific time frames

You don’t have to be specific with the terms you use to search your detailed activity. For example, if you want to see all activity referred by a specific website, just enter the site’s domain name.

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