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How to Read Search Engine Results Pages

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Collect bits and pieces.

Finally, the search engines often embed little “bits and pieces” into the search results, data totally separate from these other indexes. For instance, search for sunrise 80209 in Google, and right at the top of the search results you’ll see the time of the next sunrise.

Try searching for 173 pounds in usd, in any of the three major search engines, and you’ll see the current exchange rate, British pounds to U.S. dollars.

All three also have calculators (try (5674374 / 231) + (12987 * 7), for instance). Looking for a flight? Or movie? Google and Bing will both provide flights, while Google will give you movie times.

You may want to dig around sometime in your favorite search engine — try all the links and see where they go and read the Help pages to see what fancy tools are available. You may be amazed at what you find.

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