How to Promote Your Podcast through FeedBurner

FeedBurner provides custom tracking and customization of podcast feeds. If you submit your podcast to FeedBurner's service, you can implement good promotion tools to help your podcast get more play.

Now a Google company, FeedBurner has a lot to offer bloggers and podcasters. You can use FeedBurner to do the following:

  • Add metadata to your files.

  • Make your feeds compatible with every RSS reader available.

  • Add your podcast to the major podcast directories, making sure that people can find your podcast.

  • Track the number of subscribers to your feed.

  • Keep track of which podcasts visitors actually download.

To use FeedBurner, you must already have an RSS feed. If you're using blog software, it probably offers you a feed.

Follow these steps to create a feed with FeedBurner:

  1. Go to FeedBurner.

  2. Create an account on FeedBurner if you don't already have one.

  3. On the FeedBurner main page, paste the web address (URL) of your RSS feed into the Burn a Feed Right This Instant field.

  4. Select the I Am a Podcaster check box.

  5. Click the Next button.

    FeedBurner verifies that the feed is working and loads the Welcome screen.

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  6. Give your feed a title, if it doesn't already have one, by entering it in the Field Title text box.

    You can also customize the feed address in the Feed Address text box, if desired.

  7. Click the Next button.

    FeedBurner creates your new feed and loads a screen that displays the web address of your feed.

  8. Click the Next button.

    FeedBurner loads the podcast configuration screen.

  9. Fill out the configuration screen.

    FeedBurner offers these configuration options:

    • Create Podcast Enclosures from Links To: Select the kinds of files that you want to include in your podcast — any, audio, video, or images.

    • Include iTunes Podcasting Elements: Deselect this check box if you don't want your podcast listed in Apple's iTunes Store.

    • Category: Select a category from the drop-down list. You can also select a subcategory in the text field that appears.

    • Podcast Image Location: If you created a graphic for your audio or video podcast, paste the web address of the graphic into this field. This graphic is like an album cover for your podcast. iTunes uses it to fill in the album artwork.

    • Podcast Subtitle: Expand on your title in this field.

    • Podcast Summary: Provide a short description of your podcast.

    • Podcast Search Keywords: Provide descriptive keywords for your podcast.

    • Podcast Author E-Mail Address: Enter your e-mail address.

    • Include “Media RSS” Information and Add Podcast to Yahoo! Search: Deselect this check box if you don't want to be included in Yahoo! Search.

    • Contains Explicit Content: Select the Yes, No, or Yes (Cleaned) option button. Click the Information icon if you want help understanding how FeedBurner defines explicit content.

    • Copyright Message: Provide a short copyright message.

    • Podcast Author: Fill in your name.

  10. Click the Next button.

    FeedBurner loads the traffic statistics screen.

  11. Fill out the Feed Traffic Statistics screen.

    These options appear on this screen:

    • Click-throughs: Select this check box if you want to know when subscribers use your feed to come to your website.

    • Item Enclosure Downloads: Select this check box if you want to know which podcast entries your subscribers actually download.

  12. Click the Next button.

    FeedBurner finishes burning your feed. You can begin monitoring subscriptions and activity on your feed by using FeedBurner.

After you create a feed by using FeedBurner, head to your site, put the link to your new feed on your blog, and urge your blog visitors to subscribe.

By using FeedBurner, you can actually keep track of how many subscribers your feed has and how they're using your podcast, which is useful information if you plan to pursue funding or sponsorship. After you have set up a podcast with FeedBurner, log in and select it to view traffic information in the Analyze section of the site.

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