How to Open Your Brokerage Account
After you’ve made the decision about which broker to help you manage your online investments, the hard work is done. All you need to do to get started is open an account and get your cash to the broker. You can do this online or through the mail.
If you’re comfortable opening a brokerage account over the Internet, the online route is definitely the way to go, because the cash can be transferred from your bank account and you can be up and running in a few hours or days. Signing up by mailing in a check and application, on the other hand, could take weeks.
Don’t be shocked by the seemingly endless number of questions you’ll be asked when setting up a new account. It’s common for the broker to ask for your social security number and other personal information. Given the sensitivity of the information you’ll be sharing, that’s all the more reason to make sure that you understand online security.
The biggest button on most brokers' Web sites is the Open an Account or Start Now button, so you won’t have trouble finding it. Typically, that’s all you need to click to launch the area of the Web site that can set up your account. (If you want to sign up through the mail, click a link to download the necessary forms.)
Typically, you need to know three things to complete the application:
The kind of account you want to create: This is usually a cash account or margin account.
The number of people associated with this account: Is this just for you or for you and a spouse? This determines whether you create an individual or joint account.
The tax status of the account: Is this a taxable account or a tax-deferred account, such as an IRA or a fund for college?
Most brokers waive maintenance fees if you’re opening an IRA account because they figure you’ll keep your money with them for quite some time. Many also waive the minimum deposits. For these reasons, if you’re just starting out with online investing, you might consider opening a retirement account first.
You need these bits of info if you want to set up an account:
Identification, such as a driver’s license or government-issued ID card.
A Social Security Number is necessary, of course. If you’re creating a joint account, you’ll also need the Social Security Number of the person you’re setting up the account with. This is used for tax-reporting purposes.
The bank statement of the financial institution from which you’ll transfer money. This contains the account and bank routing numbers you’ll need to instruct the broker to get your cash. Keep in mind that some brokers won’t let you open an account with electronically transferred money if you’re depositing less than $500. In those cases, you need to mail a check.
The address of your employer if you’re an officer, director, or large shareholder of a publicly traded company.
See, that wasn’t hard. And here’s the best part: Now that you’ve entered all your information and funded your account, you are all set to start investing.

Online Investing Glossary
60 percent margin requirement
The requirement that you must put up 60 cents of every $1 you invest.

Online Investing Glossary
annual report to shareholders
A document that contains all the required financial statements and information contained in the 10-Ks presented in a colorful format.

Online Investing Glossary
average daily share volume
The number of shares that usually trade hands in a given day.

Online Investing Glossary
balance sheet
A document that tells you what a company owns and what it owes.

Online Investing Glossary
bond
An IOU issued by a government, a company, or another borrower.

Online Investing Glossary
brokerage
A fee paid to a broker to handle investment transactions for you.

Online Investing Glossary
capital gains
Income you’ve made on the capital you’ve invested.

Online Investing Glossary
cash account
A brokerage account into which you deposit cold hard cash your broker uses to buy stocks for you.

Online Investing Glossary
commission
The price brokers charge for executing trades.

Online Investing Glossary
Consumer Price Index
The measure of how much prices for the things individuals buy are changing.

Online Investing Glossary
days to cover
The number of days it would take, on average, for the number of shares that are being shorted to trade.

Online Investing Glossary
diversifying
To spread your risk over a wide swath of investments.

Online Investing Glossary
dividend yield
The amount of return you’re getting in the form of a dividend, in other words, how big the dividend is relative to what you’ve invested.

Online Investing Glossary
dividends
Cash payments made by companies to their investors.

Online Investing Glossary
earnings reports
A document that tells you how much the company made during the quarter. Earnings reports also contain all the vital financial results for the quarter, including the net income (or total profit) as well as earnings per share, which is how much of the company’s profit you can lay claim to as a shareholder.

Online Investing Glossary
Exchange Traded Funds; ETFs
Groups of stocks, much like mutual funds, that trade like stocks.

Online Investing Glossary
geometric mean
The way to correctly measure stock return.

Online Investing Glossary
holding period
The length of time you hold a stock.

Online Investing Glossary
income statement
A document that outlines how much money a company made.

Online Investing Glossary
limit orders
Trades in which you set the price you’re willing to accept.

Online Investing Glossary
maintenance margin
The percentage of ownership of stocks relative to what has been borrowed (typically 30 percent or higher at most firms) most online brokers require investors to maintain.

Online Investing Glossary
margin account
An account type that lets you borrow money you can use to buy stocks.

Online Investing Glossary
mutual funds
Money collected from many investors and used to invest in a basket of assets.

Online Investing Glossary
number of shares outstanding
The number of shares that are in the hands of investors.

Online Investing Glossary
options
If you own an option, you have the right, but not the obligation, to buy or sell an investment, including shares of stock by a certain preset time in the future.

Online Investing Glossary
penny stocks
Stocks that trade for less than a dollar.

Online Investing Glossary
Producer Price Index
Tracks prices paid by companies that create goods. When prices are rising, both bond and stock investors pay attention because that affects the value of their investments. Stock investors typically don’t like inflation because it drives up costs and makes their investments worth less.

Online Investing Glossary
proxy statement
A document that describes company matters to be discussed and voted on by shareholders at the annual meeting.

Online Investing Glossary
shareholders’ equity
The difference between assets and liabilities is what portion of the company shareholders own, called.

Online Investing Glossary
short squeeze
What happens when the short sellers get nervous that a stock they’re betting against will rise and they rush out and buy the stock back so that they can return it to the brokers they borrowed it from.

Online Investing Glossary
taxable accounts
The standard accounts that come to mind when you think about investing online.

Online Investing Glossary
tax-advantaged accounts
Accounts that are sheltered in some way for some period or other from the Internal Revenue Service.

Online Investing Glossary
total return
The amount a stock has gone up plus its dividend.

Online Investing Glossary
turnover
The amount of buying and selling a fund does.

Online Investing Glossary
valuation ratios
An estimation a stock’s value computed by comparing the stock price with a measure taken from the company’s financial statements.

Online Investing Glossary
volume
A measure of how many times shares of a stock or ETF trade hands.