How to Measure Social Influence Marketing
Find out if your social influence marketing (SIM) campaign is a success. Part of social influence marketing calls for establishing related metrics and measuring your results to determine the effectiveness of your campaign. Keep these tips in mind:
Start with the SIM score (your brand's health compared to all of your direct competitors in the social Web) as a single, strategic, brand health measurement.
Match your program to the platform and to the metrics available. Different social platforms allow you to measure metrics in different ways.
Tie all your SIM metrics to a broader digital strategy and business metrics.
Always prioritize metrics regarding sociographics and social action-related metrics over traffic demographics.
Don't ignore SIM metrics from your corporate Web site. Your Web site is also a platform for social influence and should be measured and tracked in a similar fashion.
Use the APIs (application programming interfaces) from the social media platforms to develop your own integrated metrics dashboard.