How to Market on MySpace
MySpace is not only a community, but also an audience and a potentially demanding market. Online marketing has become highly interactive, and the ability to give the masses the content they’re looking for has become easier. Now you just need to make sure that you’re giving them what they want, when they want it, and how they want it.
Here’s a practical list of things that you should be ready for when you start marketing the MySpace way:
Don’t just sit there. Just having your own space doesn’t mean that you now have a presence. Online spaces such as MySpace demand participation — you must be prepared not only to market to the community, but also to become a living, breathing member of it.
It’s a two-way street. MySpace is all about give and take. If you want people to communicate with you and become more aware of your talents, products, or services, you better start getting in touch with them. Also, use your space in a way that encourages interaction and engagement.
Take the good with the bad. MySpace has given marketers a direct, open channel to their end users — and now that it’s open, they should be prepared to hear the voice of the people . . . which isn’t always complimentary.
Police your space. Knowing how to set up your profile in a way that allows you the control you’re comfortable with — while still allowing enough interaction from the members of MySpace so that they feel involved — is the key to effective online marketing. This idea of controlling users’ interaction with your space — for the sake of your image and that of your brand — is policing.