How to Host Content in a Marketing Automation Tool
Your marketing automation tool has a content repository, which is where you can upload content. The purpose of hosting your content here is to track it. When you host your content in your marketing automation tool, it records every person interacting with your content and allows you to run segmentations and automation based on content engagement. The content to host in your marketing automation tool is as follows:
Image files needed for email templates
Content you should not host in your marketing automation tool is the following:
Blog posts (These remain in your blogging platform.)
Videos (These are stored in your video-hosting solution.)
Webinars (These are stored in your video-hosting solution.)
When you host your content in your marketing automation tool, it gives your content a new URL. You use this URL to promote your content. This is the URL that you will use in social media, as a hyperlink on your blog, and for your AdWords campaigns.
When you host content in outside sources, such as video files, make sure to understand how your solution deals with tracking these. The reason you usually don’t want to host these files inside your marketing automation tool is their file size.
Generally, you have a limit on the amount of content you can host in your solution. A single video sometimes can eat up your entire storage space, so using an outside hosting solution for videos is recommended.