How to Activate the Subscribe Button on a Facebook Personal Profile
There are some good marketing reasons to have a personal Profile with the Subscribe button activated. If you already have a large number of Facebook Friends who are more like potential customers or clients, and you haven’t taken the time to create a business Page (and probably won’t), this approach is for you! If you’re ready to open the Subscribe button on your personal Profile, read on.
Here’s how to activate the Subscribe button on your personal Timeline Profile:
With your personal Profile open, click the box on your Timeline called Subscribers.
If you have the new Timeline design, the Subscribe link is below the cover image. If you have the old design, look for the Subscribe link in your left menu.
If you still don’t see it, click to reveal all the rows of apps. And if you still don’t see it, see the alternate method following these instructions.
Click the Settings icon.
Turn on Subscriptions by choosing On from the Subscribers drop-down menu.
Adjust the settings to your liking.
Alternately, if you don’t see the Subscription box on your Timeline, go to Facebook Follow, and click the large green button to allow people to follow (subscribe to) you.
The Subscribe button is optional. You can continue to enjoy a personal Profile and share with only Friends and family; you don’t have to activate the Subscribe button.
Don’t be confused when Facebook says, “Your Friends are already Subscribed.” This just means that they’ll see your updates, whether or not those updates are Public.
Here are some highlights of the personal Profile’s subscribe system:
After someone subscribes to you, that person sees your Public updates in his or her News Feed. People may also discover your Profile through the People to Subscribe To box on the right side of their News Feed or through their Friends’ News Feed stories.
Subscribers can Share your Public posts, which broadcasts your post and Profile to a larger audience.
You can have an unlimited number of subscribers (no more 5,000 Friend limit).
You can block people from being able to subscribe to you by adjusting your Privacy Settings Block List.
You can connect with and promote to people on Facebook who prefer to subscribe to instead of like a business Page.
For a nice document that explains subscriptions, check out Subscribe for Public Figures.