Design an Effective About Page for Your Blog
An About page is the first place visitors go to find out more about you and your blog. Your blog’s About page needs to not only impress but inform. Visitors will look at your About page and decide not only whether they want to read what you’re talking about, but also whether you’re worth listening to.
So, aside from your Home page, your About page is the single most important page on your blog, The About page is also one of the hardest pages to write because it’s hard to talk about ourselves! Moreover, the About page can leave you stumped as to how to incorporate design into the page, besides the obligatory photo.
Apply visual design to your blog’s About page
With an About page, you can get so wrapped up in what you want to say that your page ends up mostly being a large wall of text. However, just like a blog post, an About page needs some visual elements that align with your overall blog design and catch the readers’ attention.
Here are some ideas to break up your page with design elements:
Single photographs: People like to see a picture of the person behind the blog. If you blog anonymously, this still applies to you! Take a fun picture with your back to the camera or use a good illustration so you don’t have to reveal yourself.
Also, consider including pictures relevant to your blog or that give someone a better picture of who you are. These images could be a famous monument if you’re a travel blogger or a picture of your family for a personal blog.
Photo collages or strips: Another way to include photos is by using collages or even a ribbon of thumbnail photos (similar to a strip of film). These images liven up the page and provide visual information about the topics on your blog.
Subheadings: Images are the only visual element on an About page. Subheadings also break up long blocks of text. They give the reader a place to pause and can entice readers to read further.
Bullets and numbered lists: Organizing your content into bullets or numbered lists gives readers a visual break and emphasizes key things you want the reader to know.
Testimonials: If your blog is more product-oriented, try including a testimonial to break up the text. Use the block quote treatment so the testimonial visually stands out.
Call-to-action area: Use your About page as a chance to capture a small piece of information, like an e-mail address for a newsletter. If you add this near the bottom of your page, you can even repeat the same subscription box from your sidebar, especially because the reader may have scrolled past the sidebar subscription box and it’s now out of sight.
Social media icons: At the end of an About page, offer a way to connect with you by including social media icons for your profiles.
One of the best About pages on the web is from Kiersten at Oh My Veggies. She mixes the right blend of personal details and information about her blog in a way that’s both fun and visually awesome.
Include navigational cues on your blog’s About page
If you use visual elements to pull your blog design into your About page, don’t let navigational design go to the wayside. An About page’s purpose is to tell the reader more about you and your blog, but you can include only so much information without the page becoming overwhelming.
An About page should always give the reader something to do next or somewhere to go next. You can do this through the following three navigational cues:
Interlinking: Interlinking puts other content on your blog within easy reach by linking to it within the text of your About page. A visitor who’s reading your About page is clearly interested in you and your blog. Entice this reader into becoming a regular blog visitor by pointing him or her to some hand-selected examples of your content.
Instead of linking within your text, you can also direct readers to posts visually, by linking image thumbnails and post titles.
Links to other sites: Instead of just showing a list of sites you contribute to, projects you’ve been a part of, or places you’ve been featured, include a link to them as well.
Doing this saves the reader from having to find those links on their own (most won’t bother), with the added benefit of boosting your credibility. Just keep in mind you don’t want too many links that navigate away from your blog so do this in moderation.
Contact information: Yes, you should have a separate Contact page, but put it in easy reach by linking to that page within your About page. Even better? Include an e-mail address right on your About page so that readers don’t even have to click over unless they want more details or a contact form to fill out.
If you’re interested in working with brands (for product reviews, advertising, or partnerships), many brand reps visit blog after blog. They’ll be grateful to save a little time by having the contact information handy.
Jo-Lynne from Musings of a Housewife does a good job of linking to places both on and off of her blog. She also provides images along with the links to lead readers deeper into her blog.