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Best Practices of Building Trust and Driving Interaction

Here are six best practices for building trust and driving interaction through social media. Whether you're trying to build a following on Twitter or driving publicity for your business on Facebook, here are a few examples of how it's done.

1

Be present.

KeyBank uses Twitter as a near real-time online help desk, reaching out to and responding to customers with offers to help.

2

Build relationships.

When fans post enthusiastically about Epiphanie Bags, the company recognizes them publicly on their Facebook Page.

3

Attract attention.

The documentary film project, "Day in Our Bay," places text quotes over images to catch people's attention while communicating relevant messages.

4

Engage with humor.

When Middle Sister Wines posts cartoon characters representing their wine varietals paired with pithy quotes, the response from fans is off the charts.

5

Call to Action.

Cabot Creamery clearly states in their Facebook posts what they want fans to do, and in this case, they drive traffic to their website.

6

Offer special perks.

P.F. Chang's posts discount codes on their Facebook Page specifically for online orders.

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