Basics of Webinar Structure

Great moments in webinar production share much with an effective story. Can you imagine watching a movie where the first part that you see is the end? Or perhaps the movie spends a ton of time setting up the plot, and then hurries to finish it so quickly that you missed it if you blinked? That would not be a good movie.

The same can be said about a webinar that follows that dark path. Each uses a similar structure to introduce the topics, explain it with more detail, and then arrive at a conclusion. In its simplest form, a story is all about grabbing the audience and taking them for a ride.

Like a finely crafted story, your webinar should explain its purpose in the beginning, including the topics and what the audience can expect. Those points are then expressed in the middle with more detail. The last section summarizes the discussed topics, and then is followed by a question-and-answer period.

The structure seems simple, but it’s how you present the topics in each of those sections that determine the impact of the meeting.

So to recap:

  • Opening: Here the presenter or moderator explains the topic, discusses the format, and talks about the program’s speakers. Think of it as a similar to a talk show host’s monologue, only maybe not as funny. It serves as an overview of things to come.

  • Body: Here’s where the presenter delves into each topic and supports the discussion with visual assets like PowerPoint slides, images, and video. Guests are also introduced to discuss different points, be interviewed, or take part in a moderated panel.

  • Close: The host or moderator summarizes the topics, takes questions, and reaches out for feedback.

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