How to Find Premium WordPress Templates and Frameworks

By Lisa Sabin-Wilson

Not all WordPress themes are created equal; that is to say, not every WordPress theme you encounter is free. GPL-licensed software, like WordPress and related plugins and themes, is not always free, as in price.

Several years ago, a premium theme market emerged within the WordPress community by developers and designers who offer high-quality themes and provide ongoing support for the use of those themes for a price that ranges anywhere from $50–$300 each, depending on which theme you use.

Many of the premium-theme providers offer special themes that they’ve termed frameworks. Frameworks are essentially WordPress themes with all the built-in features and functionality and are optimized and coded to act as a parent theme, making WordPress theme development quicker and allowing you to use it to create an unlimited number of child themes.

Premium themes and frameworks offer you an easy way to help yourself, your friends, and your clients design a nice-looking website quickly using WordPress for a lower cost than it would take to hire someone to design and build a custom theme for you.

Premium themes have their limitations, as well, however; because someone else built the theme, you are limited to the features and functions that the developer/designer of the theme included. If you want to add additional features, it may mean digging into the code of the template files and making some adjustments.

Sometimes it’s better to code your own theme from scratch, simply because it’s easier for you to know your own code than it is to get to know someone else’s way of doing things. After you become comfortable designing your own theme, the choice is yours to make.

You can find a very nice selection of premium themes on the WordPress website. Here are some popular theme frameworks on the market today: