How to Integrate Facebook into Your WordPress Website

By Lisa Sabin-Wilson

Facebook integration is a key strategy to consider when you’re setting up your website. First, integrate the Facebook-sharing feature within your website, which you can do with the ShareThis or AddThis plugin. With more than 1.86 billion users, Facebook is a must-have sharing option for any website.

Next, decide how you want your website to interact with Facebook. Are you running a personal site? Then you may want to use a Facebook profile as your connecting place on Facebook. Some WordPress plugins (such as the Facebook Dashboard Widget) integrate a Facebook profile so that you can update your status right from the WordPress Dashboard.

If you don’t want your Facebook account attached to your website, you may want to consider creating a Facebook Page. A Facebook Page doesn’t have the Dashboard controls that a profile does, but it allows you to leverage your social media presence. By setting up a Facebook Page, you can deeply integrate the Facebook Like option, which allows users to Like your site and become followers of your page with a couple of clicks. Integrating the Like feature allows you to get exposure for your website through each of your followers’ friends on Facebook.

When you have a Facebook Page, you can display a community widget on the side of your WordPress blog, letting everyone know who your followers are on Facebook. If a Facebook user clicks the Like button on your page, he can show up in this widget. Facebook offers a lot of badges and Like-button integration features in its Developers section.

In this Developers section, you can dig deep into integrating Facebook into your blog. You can display the friends of a visitor who likes your site, recommendations based on what the visitor’s friends have liked, and numerous other combinations.