Allow Customers to Book Personal Services on Social Media

By Marsha Collier

You can use social media sites to allow your customers to book appointments at your business for services. Beauty and wellness professionals such as trainers, stylists, massage therapists, and estheticians rarely sit around a desk waiting for the phone to ring. Time is money and, if they are lucky, their time is booked with customers.

These types of professionals may lease space in a salon, spa, or gym or run their business as an independent. An SaaS platform such as StyleSeat is perfect for the mobile professional.

StyleSeat provides a fully customizable online platform. Not only do they provide a back end for professionals, the website is a directory-style portal that prospective clients can use to discover new options and to book appointments online. Site visitors can search available professionals and sort by price, availability, offers, location, and capability to book online.

The StyleSeat website currently lists 55,000 wellness professionals.
The StyleSeat website currently lists 55,000 wellness professionals.

As of this writing, StyleSeat represents 55,000 salons, spas, and professionals. Their 2 million page views have generated $45 million in bookings for those on the site.

On the website, a registered professional can

  • Use the online booking feature, which includes automatic e-mail and text message reminders plus follow-up e-mails

  • Use the Facebook and Twitter share features

  • Create custom online deals and seasonal specials

  • Design a web page

  • Upload photos to a gallery

  • Turn on automatic client confirmations, reminders, and thank-you notes set up through the customizable dashboard shown

  • Access industry articles and tips designed to boost business

  • Download a StyleSeat app that enables a business to manage appointments and day-to-day activities as well as track schedules, ongoing business statistics, and daily data on iPhone, iPad, or Android devices

    Customizable booking settings on StyleSeat.
    Customizable booking settings on StyleSeat.

Many of the tools are free for a small business. Premium subscriptions with more features are available for a reasonable monthly fee, starting at $25.