Referencing Images without Embedding Them in Your E-Mail Marketing Messages

By John Arnold

Embedded and attached images usually cause a higher percentage of your marketing e-mails to be filtered into junk folders. So, instead of embedding or attaching images, use image references that point to images stored in a public folder on your website server.

If you can’t store images on your website server or don’t have a website, you can use an EMP with an image-hosting feature. (An EMP can also help you reference images if you aren’t comfortable using HTML.)

An EMP interface allows you to reference images in a folder on your server or images that you uploa

Credit: Courtesy of Constant Contact
An EMP interface allows you to reference images in a folder on your server or images that you upload to the EMP’s server.

Whether you code your own image references or use an EMP, you need to know the URL of the image you’re referencing.

To find the URL of an image on your website:

  1. Open your web browser.

  2. Navigate to the page that contains the image.

  3. View the image properties by right-clicking (Windows) or Control-clicking (Mac) and choosing Properties or open the image in a new browser window.

    Some browsers allow you to view the URL by selecting image properties, and other browsers require you to open the image in a new browser window to view the image URL.

    If you’re viewing the image properties, you can find the URL in the Address (URL) field of the Properties dialog box.

If your image isn’t already on your website, follow these steps:

  1. Upload the image file to a public folder on your server.

  2. Go to your website server’s file manager and find the folder that contains your image.

    The image URL is the folder location followed by the image filename. For example:

When you reference image locations, you must have permission to use the images if you don’t own them, even if they’re publicly accessible on a website.

You can’t determine the location of background images and images that appear in Flash websites by clicking the image. You have to find the image location by using the folder address on your server or by finding the reference in your website’s HTML.