How to Create a Google AdWords Account for Online Marketing

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

If you’ve decided to give Google AdWords a try in your web marketing campaign, this will help you with the process, from setting up your account to getting it activated and getting your ads running. If you need help during setup, Google AdWords provides a toll-free number with live operator assistance during weekdays. See the sign-up page for hours of operation and contact numbers.

Follow these steps to sign up for AdWords:

  1. Go to the sign-in page for Google AdWords and click the Start Now button.

    You need a Google account to sign up for AdWords.

  2. Sign up for a brand-new account or sign in to an existing account:

    • If you don’t have an account: Select the I Do Not Use These Other Services radio button, and follow the prompts to set up your account.

    • If you have an account you’d like to add AdWords to: Select the I Have an Email Address and Password option and then the I’d Like to Use my Existing Google Account for AdWords option.

    If the e-mail address you choose is associated with another AdWords account, you’ll have to choose a different address or create a new e-mail address to use with AdWords. You can only have one AdWords account associated with an e-mail address. However, you can have as many different e-mail addresses associated with a single AdWords account as you want.

  3. Use your Google account username and password to sign in to AdWords.

  4. Select the country, time zone, and currency you’ll be paying in (USD$ is the default), and click Continue.

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    The settings on this page cannot be changed after you click Continue.

    Google sends an e-mail message to your Google account e-mail address to verify the account creation.

  5. When you receive the e-mail, click the link in it to go to the AdWords verification page.