{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T16:11:16+00:00","modifiedTime":"2016-03-26T16:11:16+00:00","timestamp":"2022-09-14T18:06:37+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"How to Add Web Marketing Keywords in MSN adCenter","strippedTitle":"how to add web marketing keywords in msn adcenter","slug":"how-to-add-web-marketing-keywords-in-msn-adcenter","canonicalUrl":"","seo":{"metaDescription":"Once you have run your pay per click (PPC) campaign for a while, it will become obvious which keywords are working, which ones aren’t working, and which keyword","noIndex":0,"noFollow":0},"content":"<p>Once you have run your pay per click (PPC) campaign for a while, it will become obvious which keywords are working, which ones aren’t working, and which keywords need to be added. <a href=\"https://bingads.microsoft.com/\">MSN adCenter</a> offers a way to add keywords as these trends make themselves apparent.</p>\n<p>To add a keyword to an existing ad group in MSN adCenter, follow these steps:</p>\n<ol class=\"level-one\">\n <li><p class=\"first-para\">Open the ad group to which you want to add a keyword.</p>\n </li>\n <li><p class=\"first-para\">Click the Keywords tab, if it isn’t already open.</p>\n </li>\n <li><p class=\"first-para\">Click the Add Keywords button.</p>\n<p class=\"child-para\">The Add Keywords page opens.</p>\n<img src=\"https://www.dummies.com/wp-content/uploads/340244.image0.jpg\" width=\"512\" height=\"400\" alt=\"image0.jpg\"/>\n </li>\n <li><p class=\"first-para\">Enter your desired keywords in the Enter Keywords and Review Bids box and click Enter or search for a keyword with one of these methods:</p>\n <ul class=\"level-two\">\n <li><p class=\"first-para\"><i>Find Keywords Containing a Word or Phrase:</i> In the Enter Keywords and Review Bids text box, type words or phrases that describe the product or service that the ad group targets.</p>\n </li>\n <li><p class=\"first-para\"><i>Find Keywords on a </i><i>web</i><i>site:</i> In the text box, enter the destination URL and let MSN make suggestions based on the content of this page.</p>\n </li>\n <li><p class=\"first-para\"><i>Find Ke</i><i>ywords on the Destination </i><i>web</i><i>sites for Your Ads</i><i>:</i> Enter a destination URL for a content network site that you’d like the ads to appear on. (This option applies only to ad groups enabled into the content and search partner display networks.</p>\n </li>\n </ul>\n </li>\n <li><p class=\"first-para\">Click the Apply button.</p>\n<p class=\"child-para\">Your new keywords are added to the existing keyword list.</p>\n </li>\n</ol>","description":"<p>Once you have run your pay per click (PPC) campaign for a while, it will become obvious which keywords are working, which ones aren’t working, and which keywords need to be added. <a href=\"https://bingads.microsoft.com/\">MSN adCenter</a> offers a way to add keywords as these trends make themselves apparent.</p>\n<p>To add a keyword to an existing ad group in MSN adCenter, follow these steps:</p>\n<ol class=\"level-one\">\n <li><p class=\"first-para\">Open the ad group to which you want to add a keyword.</p>\n </li>\n <li><p class=\"first-para\">Click the Keywords tab, if it isn’t already open.</p>\n </li>\n <li><p class=\"first-para\">Click the Add Keywords button.</p>\n<p class=\"child-para\">The Add Keywords page opens.</p>\n<img src=\"https://www.dummies.com/wp-content/uploads/340244.image0.jpg\" width=\"512\" height=\"400\" alt=\"image0.jpg\"/>\n </li>\n <li><p class=\"first-para\">Enter your desired keywords in the Enter Keywords and Review Bids box and click Enter or search for a keyword with one of these methods:</p>\n <ul class=\"level-two\">\n <li><p class=\"first-para\"><i>Find Keywords Containing a Word or Phrase:</i> In the Enter Keywords and Review Bids text box, type words or phrases that describe the product or service that the ad group targets.</p>\n </li>\n <li><p class=\"first-para\"><i>Find Keywords on a </i><i>web</i><i>site:</i> In the text box, enter the destination URL and let MSN make suggestions based on the content of this page.</p>\n </li>\n <li><p class=\"first-para\"><i>Find Ke</i><i>ywords on the Destination </i><i>web</i><i>sites for Your Ads</i><i>:</i> Enter a destination URL for a content network site that you’d like the ads to appear on. (This option applies only to ad groups enabled into the content and search partner display networks.</p>\n </li>\n </ul>\n </li>\n <li><p class=\"first-para\">Click the Apply button.</p>\n<p class=\"child-para\">Your new keywords are added to the existing keyword list.</p>\n </li>\n</ol>","blurb":"","authors":[{"authorId":9866,"name":"John Arnold","slug":"john-arnold","description":"John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9866"}},{"authorId":9867,"name":"Michael Becker","slug":"michael-becker","description":"Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9867"}},{"authorId":9868,"name":"Marty Dickinson","slug":"marty-dickinson","description":"Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9868"}},{"authorId":9869,"name":"Ian Lurie","slug":"ian-lurie","description":"Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9869"}},{"authorId":9870,"name":"Elizabeth Marsten","slug":"elizabeth-marsten","description":"Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9870"}}],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":208283,"title":"Web Marketing All-in-One For Dummies Cheat Sheet","slug":"web-marketing-all-in-one-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/208283"}},{"articleId":205202,"title":"Web Marketing: How to Find Dead Pages","slug":"web-marketing-how-to-find-dead-pages","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/205202"}},{"articleId":205176,"title":"Web Marketing: How to Retrieve Referrer Data","slug":"web-marketing-how-to-retrieve-referrer-data","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/205176"}},{"articleId":205167,"title":"How to Adjust Web Marketing Keyword Lists in MSN adCenter","slug":"how-to-adjust-web-marketing-keyword-lists-in-msn-adcenter","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/205167"}},{"articleId":175160,"title":"Essential Pay-Per-Click Terms for Web 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Arnold continues to train and advise small business owners as a Constant Contact regional development director.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9866"}},{"authorId":9867,"name":"Michael Becker","slug":"michael-becker","description":"Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9867"}},{"authorId":9868,"name":"Marty Dickinson","slug":"marty-dickinson","description":"Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. 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Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9870"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{"key":"cat","values":["business-careers-money","business","marketing"]},{"key":"isbn","values":["9781118243770"]}]\" id=\"du-slot-6322182d4426a\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{"key":"cat","values":["business-careers-money","business","marketing"]},{"key":"isbn","values":["9781118243770"]}]\" 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How to Add Web Marketing Keywords in MSN adCenter

By: John Arnold and Michael Becker and Marty Dickinson and Ian Lurie and Elizabeth Marsten and

Updated: 03-26-2016

From The Book: Web Marketing All-in-One For Dummies, 2nd Edition

Web Marketing All-in-One For Dummies, 2nd Edition

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Once you have run your pay per click (PPC) campaign for a while, it will become obvious which keywords are working, which ones aren’t working, and which keywords need to be added. MSN adCenter offers a way to add keywords as these trends make themselves apparent.

To add a keyword to an existing ad group in MSN adCenter, follow these steps:

Open the ad group to which you want to add a keyword.
Click the Keywords tab, if it isn’t already open.
Click the Add Keywords button.

The Add Keywords page opens.
Enter your desired keywords in the Enter Keywords and Review Bids box and click Enter or search for a keyword with one of these methods:
- Find Keywords Containing a Word or Phrase: In the Enter Keywords and Review Bids text box, type words or phrases that describe the product or service that the ad group targets.
- Find Keywords on a website: In the text box, enter the destination URL and let MSN make suggestions based on the content of this page.
- Find Keywords on the Destination websites for Your Ads: Enter a destination URL for a content network site that you’d like the ads to appear on. (This option applies only to ad groups enabled into the content and search partner display networks.
Click the Apply button.

Your new keywords are added to the existing keyword list.

About This Article

This article is from the book:

Web Marketing All-in-One For Dummies, 2nd Edition ,

About the book authors:

John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.

This article can be found in the category:

Marketing ,