Analyze Your Site for Free with Google Analytics
Google Analytics also generates detailed statistics about the visitors to your website. The main highlight of this program is that it’s aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew, which means it’s geared specifically towards business types, not tech types.
Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing, and even digital collateral such as links within PDF documents. Google Analytics also allows you to track your landing page quality and monitors your conversions. Remember, conversions don’t always mean sales. This program can track whether users are viewing the page you want them to.
You can also use Google Analytics to determine which of your ads are performing (when used in conjunction with Google AdWords, Google’s Pay-Per-Click advertising program). Google Analytics also provides shorthand information for the casual user and much more in-depth info for those who are a little more versed in web analytics.
The GATC also sets first party cookies on each visitor’s computer. Cookies are parcels of text that are used to track, authenticate, and maintain specific information about users. The cookies are used to store anonymous information such as whether the user has been to the site before (new or returning visitor), what the timestamp of the current visit is, and where the user came from.
Google Analytics is very easy to install on your website. They provide HTML code snippets that you can copy and paste into your page through the Global element, which means that the code snippet applies to every page across your site, and you won’t have to go in and add it by hand, unless you’re using goal tracking or conversion tracking code.