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Winning New Business For Dummies (1119274168) cover image

Winning New Business For Dummies

ISBN: 978-1-119-27416-2
360 pages
March 2017
US $22.99 Add to Cart
Win more new business today

New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time!


  • Know your subject
  • Be an active listener
  • Make a great first impression
  • Present solutions
  • Stay on-brand and on-message
  • Prospect effectively
  • Overcome objections
  • Structure the deal
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