Starting a Business For Dummies - UK, 4th UK Edition (1118837347) cover image

Starting a Business For Dummies - UK, 4th UK Edition

ISBN: 978-1-118-83734-4
Paperback
416 pages
October 2014
US $22.99 Add to Cart
Introduction 1

Part I: Getting Started with Your New Business 7

Chapter 1: Preparing for Business 9

Chapter 2: Doing the Groundwork 25

Chapter 3: Can You Do the Business? 45

Chapter 4: Testing Feasibility 63

Part II: Making and Funding Your Plan 83

Chapter 5: Structuring Your Business 85

Chapter 6: Preparing the Business Plan 109

Chapter 7: Getting Help 125

Chapter 8: Finding the Money 137

Chapter 9: Considering Your Mission 163

Chapter 10: Marketing and Selling Your Wares 169

Part III: Staying in Business 191

Chapter 11: Employing People 193

Chapter 12: Operating Effectively 215

Chapter 13: Keeping Track of Finances 239

Chapter 14: Managing Your Tax Position 265

Part IV: Making the Business Grow 279

Chapter 15: Doing Business Online 281

Chapter 16: Improving Performance 301

Chapter 17: Exploring Strategies for Growth 321

Chapter 18: Becoming a Great Manager 339

Part V: The Part of Tens 355

Chapter 19: Ten Pitfalls to Avoid 357

Chapter 20: Ten People to Talk to Before You Start 363

Chapter 21: Ten Reasons for Using Social Media 369

Index 379