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Mobile Marketing For Dummies (0470929510) cover image

Mobile Marketing For Dummies

ISBN: 978-0-470-92951-3
360 pages
September 2010
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Michael Becker (Sunnyvale, CA) is a leading voice in the mobile world. He heads up the business development arm for iLoop Mobile, an industry-leading mobile marketing solutions provider. He is also on the board of directors for the Mobile Marketing Association.

John Arnold (Belmont, MA) is an online marketing professional who heads up user education efforts for Constant Contact, a leading e-mail marketing provider.

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