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Branding For Dummies, 2nd Edition (1118958098) cover image

Branding For Dummies, 2nd Edition

ISBN: 978-1-118-95809-4
384 pages
December 2014
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Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies.

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