Big Data For Small Business For Dummies (1119027039) cover image

Big Data For Small Business For Dummies

ISBN: 978-1-119-02703-4
256 pages
January 2016
US $22.99 Add to Cart

Introduction 1

Part I: Getting Started with Big Data Basics 5

Chapter 1: Introducing Big Data for Small Businesses 7

Chapter 2: Digging into the Essence of Big Data 23

Chapter 3: Identifying Big Data Uses in Small Businesses 39

Part II: Unpacking Big Data 53

Chapter 4: Unpacking the Many Types of Data 55

Chapter 5: Discovering New Forms of Data 69

Chapter 6: Understanding the Technology Changes that Underpin Big Data 87

Part III: A Brave New World for Small Business 101

Chapter 7: Focusing on the Value of Insights 103

Chapter 8: Developing and Accessing Big Data Competencies 115

Chapter 9: Building a Big Data Infrastructure 131

Part IV: Show Time! Making Big Data Work for Small Business 149

Chapter 10: Creating a Big Data Strategy 151

Chapter 11: Applying Data in Your Business: Decision Making 163

Chapter 12: Applying Data in Your Business: Operations 185

Chapter 13: Creating a Big Data Culture in Your Business 199

Part V: The Part of Tens 211

Chapter 14: Ten Biggest Big Data Mistakes to Avoid 213

Chapter 15: Ten Free Big Data Sources 219

Chapter 16: Ten Key Big Data Collection Tools 225

Index 231