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eBay Business All-in-One For Dummies, 4th Edition (1119427711) cover image
The selling, marketing, and business tips you need to succeed

eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies ... Read More

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E-Mail Marketing For Dummies, 2nd Edition (0470947675) cover image
Updated to reflect the hottest new trends, technologies, and strategies!

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail ... Read More

Facebook Advertising For Dummies (0470637625) cover image
Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective ... Read More

Facebook Marketing All-in-One For Dummies, 2nd Edition (1118466780) cover image

Great new edition covers what you need to know for successful Facebook marketing

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and ... Read More

Facebook Marketing For Dummies, 3rd Edition (1118107403) cover image
Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well ... Read More

Facebook Marketing For Dummies, 4th Edition (1118400380) cover image

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ... Read More

Facebook® Marketing For Dummies® (0470487623) cover image
Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful ... Read More

Google AdWords For Dummies®, 2nd Edition (0470455772) cover image
A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing ... Read More

Kickstarter For Dummies (1118505433) cover image

Learn to use Kickstarter to make your great ideas a reality

As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. You'll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness ... Read More

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Local Online Advertising For Dummies (0470497424) cover image
Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws ... Read More

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Online Reputation Management For Dummies (1118338596) cover image
More important than ever--how to manage your online reputation

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging ... Read More

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Pinterest Marketing For Dummies (111838315X) cover image
Tap into the marketing power of Pinterest

People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way ... Read More

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Podcasting For Dummies, 3rd Edition (1119412196) cover image
Produce a podcast like the pros

More people than ever are turning to podcasts for on-demand, mobile entertainment and information. Podcasting For Dummiesoffers a fast and easy way to get the know-how you need to produce and distribute one of your very own. Written by a pair of podcasting pioneers, this book shares insight on the technology behind recording, editing, and sharing podcasts, along with tips and tricks on how to produce a pro-level podcast ... Read More

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Professional Blogging For Dummies (0470601795) cover image
Take your hobby to the next level and turn your blog into real income

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. ... Read More

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Search Engine Optimization For Dummies, 3rd Edition (0470262702) cover image
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting ... Read More

Search Engine Optimization For Dummies, 5th Edition (1118336852) cover image
Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume ... Read More

Social CRM For Dummies (1118242491) cover image

Discover great ways to engage your customers through the social web

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces ... Read More

Social Media Commerce For Dummies (1118297938) cover image
Capture customers and sales with social media commerce

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer ... Read More

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Social Media Marketing All-in-One For Dummies, 2nd Edition (1118215524) cover image
Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best ... Read More

Starting an Online Business All-in-One For Dummies, 4th Edition (1118926676) cover image
The all-in-one guide to everything you need to know to start an online business

Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website ... Read More

Starting an Online Business For Dummies, Australian and New Zealand Edition (0731409914) cover image
Created especially for the Australian customer!

Your one-stop guide to setting up and promoting your online business

Turn your dreams into profitable reality with this straightforward guide to setting up and running an online business. Including strategies to help you identify your market, set up a Web site and promote your business online, Starting an Online Business For Dummies, Australian and New Zealand Edition, provides you with all the support ... Read More

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Starting an Online Business For Dummies, 7th Edition (1118607783) cover image

Mind your business with this updated edition of the bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition ... Read More

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Starting an Online Business For Dummies®, 5th Edition (0470107391) cover image
You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed.

Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything ... Read More

Twitter Marketing For Dummies, 2nd Edition (0470930578) cover image
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. ... Read More

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Visual Social Marketing For Dummies (1118753488) cover image

How to implement a best-in-class visual marketing plan

It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing ... Read More

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