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There are 81 results for "Consumer Dummies" in BOOKS & DOWNLOADS

Neuromarketing For Dummies (1118518586) cover image
Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business ... Read More
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Koi For Dummies (0470099135) cover image
Known throughout the world for its beauty and personality, koi is one of the most carefully bred fish species around. Raising koi is especially time-consuming and requires more than just sprinkling little flakes in the fish bowl. But thankfully, you don’t have to be an expert to maintain your own koi pond. Koi For Dummies shows you how easy and fun it can be to own and care for these delicate fish. Whether building a pond or aquarium for the indoors ... Read More
Low-Calorie Dieting For Dummies (0764599054) cover image
Break your bad habits and start enjoying a low-cal lifestyle! Want to lose weight and keep it off for good? This no-nonsense guide shows you how to consume fewer calories than you burn, providing a delicious, easy, and safe low-calorie plan you can follow for life! You'll find tools to improve your eating and exercise habits, cope with stress and boredom, assess your progress, and live healthier and happier. Discover how to: Understand your metabolism ... Read More
US $21.99 Add To Cart
From our partner M-D Building Products
Weatherizing For Dummies Kit (DUM101) cover image
The Weatherizing For Dummies Kit is a smart and easy way for consumers to make their home or office more comfortable all year round!
From our partner 4D Global Partners
HDTV Cable Kit For Dummies  (DUM88) cover image
The HDTV Cable Kit For Dummies and HDTV Premium Cable Kit For Dummies contain all the cables you need to hook up your home theater equipment — cable box, gaming system, DVD player, and A/V receiver — to your HD television and ensure maximum performance. The For Dummies-style installation instructions help you easily determine the best connection methods for your system.
Economics For Dummies, 3rd Edition (1119476380) cover image
Find the latest on economics The economy is always changing but some things are eternal! Economics For Dummies, Third Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change.  What’s the best way to fight poverty? How can governments boost employment and wage growth?  What can be done to protect endangered species and the environment? This book answers all of those questions in simple ... Read More
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Online Community Management For Dummies (1118099176) cover image
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate ... Read More
Publishing E-Books For Dummies (1118342909) cover image
Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing ... Read More
Virtual & Augmented Reality For Dummies (1119481341) cover image
An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next ... Read More
US $29.99 Add To Cart
World Poverty for Dummies (0731406990) cover image
Created especially for the Australian customer! Uncover the global building blocks of poverty Ending world poverty is possible -- and you can help. With World Poverty For Dummies, you find out about the building blocks of poverty, as well as its varying causes and manifestations in different regions around the world. Most importantly, you discover inspiring stories of change and actions you can take -- from changing your consumer and investment choices ... Read More
US $21.99 Add To Cart
From our partner 4D Global Partners
HDTV Premium Cable Kit For Dummies  (DUM89) cover image
The HDTV Premium Cable Kit For Dummies contains all the cables you need to hook up your home theater equipment — cable box, gaming system, DVD player, and A/V receiver — to your HD television and ensure maximum performance. The For Dummies-style installation instructions help you easily determine the best connection methods for your system.
Writing Copy For Dummies (0764569694) cover image
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming ... Read More
Canon EOS Rebel T4i/650D For Dummies (111833597X) cover image
An easy-to-follow guide to Canon's first touchscreen dSLR Canon calls the EOS Rebel T4i/650D its most consumer-friendly dSLR, but there's still a lot to learn. Expert author and photography instructor Julie Adair King handles the subject in a step-by-step style that will boost your confidence. If this is your first dSLR, you'll find all the information you need to get going with your new camera and start taking great pictures. More than 300 fabulous ... Read More
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Microeconomics For Dummies - UK, UK Edition (1119026695) cover image
Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks directly to an undergraduate course, this book provides a student-focused course supplement with an in-depth examination of each topic. This invaluable companion provides clear information and real-world ... Read More
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Macroeconomics For Dummies - UK, UK Edition (1119026628) cover image
An accessible and engaging introduction to the big picture of UK and international economics Are you studying macroeconomics, but don't know inflation from stagflation? Have no fear! This easy-to-understand guide, written specifically for the UK market, is packed with real-world examples and cases that easily illustrate the key concepts you'll need to know to fully grasp macroeconomics and ace your exams. Taking a fun, step-by-step approach to the ... Read More
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Credit Repair Kit For Dummies, 4th Edition (1118821513) cover image
Manage and repair your credit Credit card debt is the third largest source of household indebtedness. Credit Repair Kit For Dummies gives you the tools you need to repair your credit. This new edition covers: major changes with the Consumer Financial Protection Bureau's (CFPB) inquiry into overdraft practices and their effect on consumers; dealing with the effect of tightened credit markets on those with good, marginal, or bad credit; best ways to ... Read More
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XSLT For Dummies (0764536516) cover image
Restructuring information in an XML document so that it works in other formats used to be a time-consuming ordeal involving lots of blood, sweat, and tears. Now XSLT (Extensible Stylesheet Language Transformations) makes the process nearly instantaneous. Just provide an example of the kind of information you’d like to see, and XSLT does the rest. With XSLT you can effortlessly transform XML documents into virtually any kind of output, including other ... Read More
Scrapbooking For Dummies (0764572083) cover image
Scrapbooking is sweeping the nation! This hot hobby is a fantastic way to preserve your memories and family history—and have a lot of fun doing it. Now, here’s an easy-to-follow guide that will have you creating great scrapbook projects in no time. Scrapbooking For Dummies is perfect for you if you’re a new scrapbooker who wants to create your own personal scrapbook (or who would like to make a special scrapbook for a friend or loved one) or if you’re ... Read More
Mediterranean Diet For Dummies (111871525X) cover image
Expert advice on transitioning to this healthy lifestyle The Mediterranean diet is a widely respected and highly acclaimed diet based on the food and lifestyles common to the people of Greece, Cyprus, Southern France, Spain, and coastal Italy. In addition to being a healthy, extremely effective way of losing weight, the Mediterranean diet is considered an effective means of avoiding or reversing many health problems, such as cardiovascular issues, ... Read More
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Web Marketing For Dummies (0470049820) cover image
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide ... Read More
Wind Power For Dummies (0470496371) cover image
The consumer guide to small-scale wind electricity production! Maybe you're not T. Boone Pickens, but you can build your own home-sized wind-power empire right in your back yard. Wind Power For Dummies supplies all the guidance you need to install and maintain a sustainable, cost-effective wind generator to power your home for decades to come. This authoritative, plain-English guide walks you through every step of the process, from assessing your ... Read More
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Living Vegan For Dummies (0470522143) cover image
The fun and easy way® to live a vegan lifestyle Are you thinking about becoming a vegan? Already a practicing vegan? More than 3 million Americans currently live a vegan lifestyle, and that number is growing. Living Vegan For Dummies is your one-stop resource for understanding vegan practices, sharing them with your friends and loved ones, and maintaining a vegan way of life. This friendly, practical guide explains the types of products that vegans ... Read More
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Identity Theft For Dummies (047062275X) cover image
Practical solutions to help you deter, detect, and defend against identity theft In 2008, 9.9 million Americans became victims of identity theft. The cost exceeded $48 billion in 2008; consumers spend some $5 billion out-of-pocket each year to clear up resulting fraud issues. This guide will help keep you from becoming the next victim. Written by a veteran security professional, Identity Theft For Dummies gives you the tools to recognize what information ... Read More
Influencer Marketing For Dummies (1119114098) cover image
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities ... Read More
US $26.99 Add To Cart
Video Marketing For Dummies (1118188764) cover image
Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience ... Read More
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