How to Establish Nurturing Email Marketing Automation Templates

By Mathew Sweezey

Nurturing emails are very different from mass emails. Remember that a nurturing campaign works as a one-to-one medium, whereas email blasting is a one-to-many medium. To increase your engagement rates, you must start with the understanding of the one-to-one campaign

If you have been doing email marketing for a while and you have a few email templates that you want to use for marketing automation, you can import them into your tool using the following steps as a guide.

To import an email template into your marketing automation tool, follow these steps:

  1. Open the email template source code in your former email tool.

    You can easily open the source code by accessing the raw HTML, which you can find in your WYSIWYG (what you see is what you get) editor’s options. There should be a button to click that opens the full HTML code.

    The following shows the raw HTML code you are looking for.

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  2. In the HTML file, select all the HTML and click Copy.

  3. Open your marketing automation tool, locate your email section, and open a new email template.

    The location of this section varies depending on your tool.

  4. In the new email template, access the raw HTML editor (not the WYSIWYG editor) and then paste the raw HTML from Step 1 into the HTML editor.

After your HTML file is uploaded, you need to save your HTML code and check the WYSIWYG editor for errors. Errors are usually caused by image files or by URLs that have changed.

If you have image files hosted in your old email tool, you need to host them in your new marketing automation solution as well. Some tools use a template system that allows you to reuse the same HTML file many times.

When naming your email files, use a naming convention. Consider naming drip emails differently from email blasts to make them easier to manage.