How to Use Social Media Elements of StumbleUpon with Paid Discovery - dummies

How to Use Social Media Elements of StumbleUpon with Paid Discovery

By Steve Olenski, Nick Robinson

The beauty of Paid Discovery on StumbleUpon is that your promoted content has social elements as a foundation. Not only are you reaching a defined audience, but your content’s reach is also amplified through social sharing, which you don’t have to pay for. You only pay for unique visitors to your website or blog.

For example, if you want to promote a video using Paid Discovery that is hosted on your site and many different visitors like or share the content, that is free exposure that you wouldn’t have gotten if you didn’t use Paid Discovery on StumbleUpon.

How the StumbleUpon Like button works

If your content resonates with your audience, a quick way for them to give their feedback is to click the Like button on their StumbleUpon toolbar. In the main page of StumbleUpon, you see how many likes a piece of content has by looking at the number toward the bottom of each widget.

Content that has a large of likes indicates that is regarded as quality by the StumbleUpon community, precisely why you want your content to be liked.


How to add to a list

Stumblers use lists for two main purposes, including

  • Content curation to provide value for their followers

  • Collecting a vault of content for future reference

Anytime someone adds your content to a list, this counts as engagement, which gives your content more reach over time. When you promote a piece of content using Paid Discovery, you increase the chance of users adding that content to their lists (which is free by the way; you only pay for the original click!)

How to share content with the StumbleUpon toolbar

You have a multitude of ways to share using the StumbleUpon toolbar. Anytime a Stumbler performs one of these actions, it gives your content greater reach. For free! Here are some of the ways StumbleUpon users can share your content.

  • Facebook

  • Twitter

  • Direct Share with another Stumbler

  • E-mail

So when thinking about using Paid Discovery, you can calculate the return by spreading the budget over all the organic sharing that results from promoting your content. It always drives down the initial cost.

Here is a simple formula that you can use:

(Total Budget/Total Clicks) – [Total Shares * (Total Budget/Total Clicks)] = Total Budget Reduction from Free Shares

Let’s plug in some numbers. Your budget was $100 and you received 400 clicks and 50 shares.

($100/400) – [50 * ($100/400)] = -12.25

You shaved off $12.25 of your budget due to your content having received 50 free shares. Imagine if you had 400 shares. Hint: You’d be paying a total of $0.25 for Paid Discovery! Now you’ll still actually be paying the money, but this is a good formula to calculate the value of free sharing as a result of promoting your content with Paid Discovery.