Social Media Design: Inspiring Business Examples on Facebook
Scholastic is a recognizable brand that most people in the United States grew up with. With the FACE Literacy Initiative landing page on its Facebook Page, Scholastic uses Facebook not just to connect with legions of fans but also to make a very specific call to action. Note the prominently placed FAQ link for more on the initiative and also the call to action placed above the fold.
The managers of the Nike Facebook Page have opted to keep it simple and follow their highly recognizable branding. As you scroll down the page, images are big and bold, playing on the familiar Just Do It theme. Rather than create flashy graphics or complicated calls to action, Nike instead sticks to motivational themes, inspiring athletes around the world.
Keep this in mind when building your Facebook Page: You are working on a platform that you do not own. Facebook can (and does) unilaterally impose changes to the terms of service that affect how you can operate.
Use Facebook Pages as an additional way that you interact with your customers, fans, and friends — and that you maintain your own website or other means of interacting with them, just in case you have to go it alone for a while.
Just as you’d expect from the famous German engineering auto-industry giant, the Volkswagen international Facebook Page features a slick design and streamlined graphics. Several tabs share the same cover image, which is the highly recognizable VW logo.
The cover photo on display currently shows a forward-thinking image focused on (what else?) their cars. The prominent colors in the image reflect the silver and blue of the logo, which is used as the Page’s profile picture.
Page Profile pictures are displayed at 160 x 160 pixels (px) on your Page just as they are on your Profile page. You must, however, upload a picture that’s at least 180 x 180 px. Facebook recommends using a square picture, but Facebook also provides you with the opportunity to crop your picture after upload.
The blogger behind Nesting Place (known to most as The Nester) brings her design background to the creation of her simple yet popular Facebook Page. This Page certainly doesn’t have the same following as a big brand. Still, loyal followers of this blog will recognize the colors and style of the blog immediately when visiting this Facebook Page, which features uncluttered, décor-focused images along with the author’s fun-loving personality.
On Wings of Hope
Pages are also great for promoting creative projects, such as the documentary film, On Wings of Hope. Although documentary projects like this one don’t always attract a huge audience, the film’s creator, Pascal Depuhl, used Facebook to help build a loyal and supportive following and get the film featured in the Palm Beach International Film Festival.
Creators of Colorado Moms, geared toward parents in Colorado, chose to create a Facebook Page design that highlights their home state rather than their homepage. Although the site’s logo is featured in the profile picture, the cover photo on the Page is a collage featuring photos from around Colorado.
MomPrepares.com is a website focused on the trend of prepping. This blog Page is another great example of how powerful it can be to create a collage cover photo and save the Profile photo as a place to highlight your logo design.