Tips for Managing Your LinkedIn Post Interactions
Once you click Publish on LinkedIn, you may think your job is done, but it’s only begun. As more and more people read your post, they can interact with the post and with you as the author. Here are some things to keep in mind after you publish a post:
- Monitor the statistics. When you look at your post, you will see three key numbers: Views, Likes, and Comments. These represent how many people viewed your post, how many people clicked Like for your post, and how many comments were left for your post. As you publish more and more posts, you can start to judge the effectiveness of your posts by seeing which topics generate the most interest.
- Read and respond to comments. As people read your post, they may be inspired to write a comment after the post, which can be anything from “I agree with this” to a question or a comment. On a regular basis, you should check the Comments section of your posts to see if anyone is asking you a question, and feel free to comment publicly in the Comments section. You can also click the link for that user and respond to her privately, depending on the nature of the comment.
- Follow up with your own comments. As the post gets more and more visibility, you can also leave your own comments. Perhaps you want to share any effects of your post, or any follow-up you have done that could be relevant to the readers of your post.
- Share your post on other platforms. Just because you wrote a post on LinkedIn does not mean it is exclusive to LinkedIn. You can share your post on other social media networks, and on your own publishing platforms, like a blog or website. If it’s relevant to your company, and your company has its own LinkedIn Company page, you can share it on that page.