10 Social Influencers on LinkedIn: Social-Selling Leaders to Follow
To be successful with LinkedIn Sales Navigator, you need to see multiple perspectives of social selling. That’s why this list of social-selling leaders will give you some positive social influencers to follow. This list of social influencers is by no means complete. There are so many wonderful, talented, and helpful social-selling professionals out there who can offer additional perspectives and advice on how to succeed with social selling.
Melonie Dodaro is the author of The LinkedIn Code and the Chief Executive Officer of Top Dog Social Media. She and her team provide digital sales and marketing training, which includes a heavy emphasis on social selling, to professionals worldwide. Her latest book, LinkedIn Unlocked, is “a social-selling roadmap that will help you generate a consistent flow of quality leads.”
Jan Willem Alphenaar
Jan Willem Alphenaar is a LinkedIn sales trainer, keynote speaker, and the creator of the PEAS model for social selling on LinkedIn. He’s made over 500 appearances and was a finalist for the best speech in the Netherlands in 2017. Some of the topics Jan Willem speaks about are social selling with LinkedIn and the effect online trends have on the customer experience.
Koka Sexton is the Senior Manager of Content and Editorial at Slack, the business platform that connects teams with the apps, services, and resources they need to collaborate and get things done. Prior to joining Slack, Koka was the founder of Social Selling Labs, which helped businesses and sales professionals “design, implement, and leverage social selling, content marketing, and social media applications like LinkedIn and others to build a sales pipeline.”
For close to a decade, Neal Schaffer has been a social media consultant and keynote speaker whose presentations include topics such as “The Evolution from Social Media to Social Business,” “Social Selling: How to Leverage Social Media for B2B Sales,” and “Maximizing LinkedIn for Business.” He has spoken at more than 200 events all over the world including the popular Social Media Marketing World and Social Media Success Summit.
Mic Adam is a social-selling professional, social media policy maker, and trainer. He helps his clients increase sales by communicating and promoting each organization’s unique value propositions for its products and services. He helps companies determine their return on investment for their social media activities by focusing on closing the gap between social media and business.
Richard van der Blom
Richard van der Blom is a LinkedIn expert and social-selling trainer. He has over 15 years of experience in various sales roles and has trained more than 10,000 professionals at 400 companies the power of LinkedIn and social selling. He developed the B.E.S.T. Social Selling training system (Brand – Enlarge – Support – Transaction) to teach people how to quickly and easily find new clients using LinkedIn.
Alex Kroon is a valuable member of the team at Social.ONE. He is a LinkedIn expert and social-selling strategist who knows the power of communication and building relationships with prospects to build a rapport. Alex trains sales professionals on how to maximize their resources using LinkedIn for prospecting.
Mark Williams is the founder of Winbusinessin, an online social-selling training and support business that provides help to small and medium-sized businesses. If you enjoy podcasts, I highly recommend you sign up for his weekly LinkedIn podcasts to hear valuable tips on using LinkedIn and social selling.
Wendy van Gilst
After attending the LinkedIn Road Show 2016 in London, Wendy van Gilst realized a lot of people have similar challenges and questions about social selling. So she decided to set up the Social Selling Experts LinkedIn group. This LinkedIn group is an engaged group of people who are passionate about social selling and who are open to sharing experiences and learning from one another. If you are involved in social selling, make sure you join the Social Selling Experts Group on LinkedIn!
Last but certainly not least, is Gabe Villamizar. Gabe is the head of B2B marketing at Lucid. He is recognized as a leading social-selling and social media practitioner by LinkedIn, Forbes magazine, Huffington Post, Forrester, and Salesforce. Gabe’s social-selling online courses were recently published on Lynda.com and LinkedIn Learning, and have already been watched over 30,000 times.